this is NOT an easy post🥲
- Erica Estrada
- May 25
- 2 min read
Walking away from something that’s broken is hard…walking away from something that’s still good… can be even harder.
After nearly ten years, I’ve made the difficult decision to close my chapter with Neora.
That sentence carries a lot of emotion for me.
When I first said yes to this opportunity a decade ago — simply to get free product — I never imagined the journey it would become. What started as a leap into something completely outside my comfort zone ended up shaping me in ways I never expected.
This business stretched me. It taught me resilience in a completely different way… how to lead even when I often had no idea what I was doing, and what it truly looks like to keep showing up even when things aren’t going well.
But more than anything, it gave me people;
❤️Customers who trusted me.
❤️Teammates who believed in the vision.
❤️Friendships that became family.
Those relationships, the lessons learned, and the experiences along the way are things I will carry with me long after this chapter closes. For all of it, I am incredibly grateful.
Which is exactly why this decision has been so difficult.
Because walking away from something familiar — something that is still working and still serving you — is not easy.
Sometimes growth asks us to be brave enough to pursue what could be… even when there are no guarantees.
Life has a way of reminding us that the greatest growth often lives just outside the edges of comfort.
After her devastating crash, Lindsey Vonn shared a reflection about how ski racing mirrors life — we take risks, we dream, we love, we jump… and sometimes we fall. Sometimes things don’t unfold the way we hoped.
But the beauty of life is that we still get to try.
Those words resonate with me to my core. Because at the end of the day, the only real failure in life is never taking the chance.
So…
I’m choosing to dream.
I’m choosing to jump.
And I’m trusting that growth lives on the other side of courage.
If there’s one thing I hope people take away from watching my journey, it’s this:
Life is too short not to dare greatly.
More to come soon.❤️

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